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I provide a tele-marketing service for Amatica so my job is to create interest in Amatica's web solutions services and arrange meetings between Amatica and new potential clients.

I've spent my entire career at the sharp end of marketing and sales and was Amatica's sales manager a few years back. I know the company and people well and understand their strengths. The Amatica people are passionate about their business and take time to understand their customers' business. And they have a rock solid reputation and track record with their clients who value the Amatica service and in return remain loyal.

Amatica's track record and reputation makes my job much easier!

For my part, my role is to introduce Amatica to potential new clients and because I make the calls myself, I can give instant feedback on market interest and response.

That old adage "first impressions count" certainly applies to my role. I like to allow sufficient time to talk to potential customers whilst being alert to the signals of a genuine 'no'. Most people ask for information and I like to be able to respond quickly. I ensure that I've an email prepared which introduces Amatica's services and highlights their track record. I have to be organised otherwise I not only end up wasting my time, but also the potential customers' as well as Amatica's. I manage my day so that I don't get distracted and set myself targets for the number of calls I wish to achieve.

The people I contact are business leaders and senior managers; they're extremely busy so I'm respectful of their time. I don't want to waste theirs or my time. I'm known to be persistent, but I do take 'no' for an answer; after all people have genuine reasons for saying so. If it is 'no', then that's OK.

If the answer is a 'yes' then I like to arrange a meeting with Amatica. The purpose of the meeting is not the opportunity for a hard-sell; Amatica aren't like that. However putting Amatica's business managers in front and face-to-face with new potential customers increases the risk of an on-going meaningful dialogue. It often kicks off a new relationship that will build and develop over time. 

© Amatica 28/02/2011