Latest News

When it came to planning Amatica’s latest marketing campaign, rather than just trot out a bland mish-mash of technical jargon and stock photography favoured by many marketeers, we decided to take a dramatically different approach and along the way, bring a little humour to our marketing.

This latest campaign focuses on Amatica’s ability to do the things that other IT companies find difficult. We’ve built a strong reputation in the financial services sector for being able to step in, often at short notice, to deliver high performance solutions where other suppliers have failed.

To support this, we had an idea for a cartoon strip to include in the marketing campaign. But instead of buying a syndicated cartoon such as Dilbert or Garfield, we’ve chosen to showcase the diverse skills and talent that make up the Amatica team.

Mark Allen, the cartoon creator, is one of Amatica’s lead web developers, specialising in the design of user interfaces for websites and self-service web solutions. Mark is also an accomplished graphic designer and illustrator.

You can see the first comic strip in full by downloading our newsletter here: www.amatica.com/financial-services.asp

Wondering where the ‘srs bsns’ comes from? It’s a popular online contraction of ‘serious business’. 

© Amatica 01/03/2011