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For Liverpool based legal experts, O’Connors LLP, July's email marketing has proved a resounding success, exceeding everyone's expectations.

Amatica designed a new, flexible HTML email template, which could be updated by O’Connors themselves. A third party email service provider was selected by Amatica, who also provided advice and support to O’Connors during the first email campaigns, targeting some of O’Connors' key strategic partners, including brokers, lawyers and accountants. Amatica's template enabled them to tailor the message to each group, resulting in a highly targeted campaign.

A click through rate of over 50% is testament to how effective a well targeted and designed email campaign can be.

"We've generated a significant number of new leads from this first broadcast" commented Nigel Wallis, partner at O’Connors LLP. "The support we've received from Amatica has been invaluable, particularly from Val Anderton and Mark Allen who worked with us to develop our first campaign. The challenge now is how to create an even better campaign next time!"

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