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Liverpool legal firm O’Connors LLP has chosen Amatica to help deliver effective email marketing to its partners. The initiative is aimed at driving referrals of O’Connors’ specialist insurance services through which large companies can make significant savings or earnings from their insurance activities.

With a brief to develop and grow the insurance related business, O’Connors’ partner Nigel Wallis (pictured above) has embarked on a number of marketing related initiates to raise O’Connors’ profile. Developing relationships with leading accountancy firms, law firms, corporate banks and insurance brokers and maintaining an appropriate level of communication has become vital to O’Connors’ business relationships.

Aside from practical assistance, Nigel Wallis wanted to work with a company who could bring ideas and help O’Connors innovate. “Amatica was the obvious choice. We’ve found they’ve taken the trouble to understand our business and needs, challenged and brought new ideas, and devised practical solutions for us to use. They're fantastic people to work with”.

Nigel Wallis elaborated upon the relationship with Amatica saying “The initial phase to use email marketing is the first phase of O’Connors’ online marketing initiative. We expect positive feedback from our partners that will result in the implementation of some really interesting online communication facilities using web portal techniques”.

© Amatica 30/05/2007