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For London Scottish Mortgages (LSM), a lender specialising in loans for high-rise flats and other hard-to-finance properties, regular communication with independent financial advisers and mortgage intermediaries is critical to business growth. Amatica has raised LSM's email communication to new heights through a range of email templates as well as an easy-to-use and effective email broadcast system.

London Scottish Mortgages engaged Amatica to provide a range of email management services as well as the design of HTML email templates that can be easily tailored and updated. The designs complement and reinforce London Scottish Mortgages’ brand identity and highlight the company’s core market – providing non-conforming mortgages for high rise flats, council housing, right-to-buy and buildings of non-standard construction.

The Amatica service gives London Scottish Mortgages’ marketing team the flexibility to send tailored email communications quickly and easily together with an email broadcast system which contains full management reporting facilities to enable analysis of each email campaign's effectiveness.

Wendy Singleton, LSM's marketing manager has seen the results of the improvement saying; “Amatica has provided an email service that blends perfectly with our brand identity and gives us the flexibility to tailor the message to each target audience. The effectiveness and responses to our email marketing has been raised considerably”.

© Amatica 29/05/2007