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Amatica has designed a new website for the offshore banking arm of HBOS plc, Bank of Scotland International (BoSI). Launched in July, the website at www.bankofscotlandinternational.co.uk is targeted at the bank's customer base of high net worth individuals and expats living abroad.

Before starting design, Amatica undertook in-depth competitor analysis, to determine how the other key market players communicate with current and potential clients. The conclusions drawn from this exercise formed the basis for the new website design guidelines.

Amatica produced a formal website design specification for use by HBOS IT personnel to develop the website. The website was developed using Interwoven's TeamSite content management system.

The new website design structure is contemporary, connects with BoSI’s target audience and is easy to implement and maintain. Amatica's specification ensured that the bank's new website looked, operated and performed to a high standard.

Amatica has also recently designed and built the bank's new Intranet system using the ProXimity content management suite.

© Amatica 27/09/2006