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Innovation Award Winner Aims to Cut Road Accidents

Wirral based Pernix Limited has become the first monthly winner in this year’s Merseyside Innovation Awards.

Pernix has developed a revolutionary new system designed to combat driver fatigue. The Advisory System for Tired Drivers (ASTiD) works by monitoring the behaviour of drivers and looking for the emerging signs of tiredness. ASTiD, an electronic system which can be fitted anywhere in the vehicle takes into account factors such as peak times for sleep-related accidents and how long the driver has been on the road. If the driver becomes drowsy a unique piece of software known as the algorithm will alert them with audio and visual alarms.

Ian Thomas and Steve Field set up the company in March 2003. They created the ASTID system with scientists from the world famous Loughborough Sleep Research Centre in Leicestershire.

Now Pernix exports its product worldwide to countries including the USA, Australia, Canada, Europe and South America. Clients include Shell, Christian Salvesen, BHP, Anglo American and Fining Catapillar.

Francis McEntegart from Merseyside Innovation Award sponsors, Brabners Chaffe Street said “Pernix are a deserving winner of our first monthly award, their product is highly innovative and has the potential to achieve rapid growth”.

Application forms for the awards, which carry a £10,000 cash prize for the annual winner are available online at www.merseysideinnovationawards.co.uk or from Jean Hughes, Merseyside Innovation Awards, c/o Hurst & Company, Orleans House, Edmund Street, Liverpool, L3 9NG on 0151 237 5900.

Amatica is a sponsor of the 2006 awards and has provided sponsorship since 2002.

For further information contact:
Sue Roberts
Managing Director
Telephone  0151 650 6991
sue.roberts@amatica.com

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