Boots the Chemist

The Requirement

High street retailer Boots has used Amatica's kiosk expertise and services to pilot in-store internet kiosks, enabling access to the retailer's website, www.boots.com.

The Boots self-service kiosks were launched in October 2007.

The Solution

The scheme to offer customers in-store internet access was piloted in two of the retailer's town centre outlets in Kingston-upon-Thames and Oxford.

A Boots branded four seat self-service internet café in each store provided customers with an alternative method of in-store shopping, enabling them to view and purchase a wide range of items from the boots.com website.

Amatica provided self-service kiosk applications design, integration and configuration consultancy to Boots, as well as secure browser software to ensure the security of the PC and network infrastructure from misuse and malicious interference. Amatica worked closely with Boots' business consultancy and IT suppliers, Xansa and IBM.

Part of Amatica's contract involved the provision of specialist kiosk software SiteKiosk which has facilities to brand the internet browser environment with Boots corporate livery, promote secure kiosk PCs and limit internet access to permitted websites. In addition, SiteKiosk captures usage statistics for analysis.

The Outcome

• The kiosks aimed to:
• Increase footfall within the stores;
• Introduce shoppers to a wider range of products and services available online;
• Provide online access to shoppers who would not normally have access to the internet;
• Increase visibility of the retailer's website.